Founded in 2015, Narre is one of the unique “made in Armenia” brands inspired by delicate design taste of young designer Nare Babayan. With over thousand personalized pieces, Narre has quickly become a beloved brand amongst Armenian ladies worldwide, with the boutique-atelier opening already in 2018 in the heart of hometown Yerevan.
Narre uses only high quality fabrics from Italy, France, Spain or USA with focus on sustainability and zero waste policy while creating the collections. Inspired by unique heritage of colors and styles, main inspiration is femininty, bold elegance and motherhood, with her first collection emphasizing the deep connection between mothers and kids.
For the creation of her “Hot Game” collection, presented at YEREVAN FASHION WEEK, the designer Nare Babayan has been inspired by the Canadian toy car collection by the “Mattel” company popular in 1960s. The collection predominantly consists of red, ivory, aqua blue and green colors. The collection is rich in geometric forms that remind the metallic details of the car, belts and fabrics looking like the upholstery of a car in texture.