Founded in 2007, FAINA brand is one of the most known brands in Armenia. Everything started with a desire to contribute and share the vision in the fashion segment with making the high-quality content; to tell the story of women’s feelings and beauty.

In 2016, Armenian designer Faina Harutyunyan (FAINA), launched a new brand f by faina. Designer’s creations focus on flawless cuts and bizarre details. She creates comfortable, sensual, elegant clothes for women adding some flashy details.

Each item is both simple and elegant, and creates it’s own unique style. The brand is chosen by women with different tastes, who like to dress not only for fashion, but to express their personal character.

Remaining faithful to the identity of the brand, retaining the elegance and femininity characteristic to all the collections of the brand, in the new collection, presented at YEREVAN FASHION WEEK, we discovered a new, another Faina no one has ever seen. In the collection the all-time favorite romantic flounces come side by side with bold pieces and details. Faina’s new collection is devoted to the strong, modern, desirable, refined woman - the woman who chooses to wear “Faina”.