Shabeeg, which means "t-shirt" in Armenian, is a fashion brand dedicated to represent the Armenian heritage universally, mainly through t-shirts. The brand also included sweatshirts, dresses, tote bags and espadrilles. Their inspiration come from the Armenian nature as a whole : its fauna and flora, its architecture, its traditional garments, taraz, its enduring history and so much more.
The design on their clothes are hand drawn before being digitalised and the materials used are hand-picked for the clients' comfort. Shabeeg's clients are mostly tourists or Diaspora patriots who want to be Ambassadors of Armenian heritage and culture that often asked the brand to open stores in the Los Angeles, Paris of Moscow. Thus, the future plans are definitely finding ways to be present in those cities.