For the first time 12 Armenian brands (designers & textile companies) participated in Athens fashion trade show from January 27 to 30 under unified Armenian pavilion for presenting their summer collections to international buyers. The project has been initiated by the Fashion Design Chamber and Hellenic Clothing Industry Association (HCIA) Textiles & Clothing Design Lab in Athens in the framework of study and collaboration exchange visit to Athens funded by the EU4Business: Connecting Companies "Textile Alliances" Project. As part of the study visit educational-cooperation exchange and business networking were facilitated by the project where Armenian representatives visited garment manufactures, textile factories, had meetings with representatives of the sector for showcasing their collections, networking with the wider fashion community.
Brands presented: Vahan Khachatryan, Arigatorosian clothing studio, LOOM Weaving, Made-vel-e, TOSP, Artsocks, SonĨess, Ellasi, Teress, OTHER MOOD, Melante, Shabeeg