MOSCOW CALLING

For the first time 8 Armenian fashion brands, Biyani by Vahan Khachatryan, LOOM Weaving, Shabeeg, Zgest, Tatev Avetyan and Faina, together presented their Spring/Summerrr 2019 collections in Collection Premiere Moscow (CPM) International Fashion Trade Show. CPM presents international fashion trends in the Russian metropolis Moscow twice a year. At Expocentre fairgrounds, more thant 21,500 trade visitors come together to know more about 1,300 collections from international exhibitors. The exhibitors present themselves in various halls and national pavillons. In addition, the CPM presents differents segments like CPM premium, CPM accessories and shoes, as well as CPM BODY and BEACH. "It was the first time that we participated in an event of such scale. We presented a capsule collection, made new connections, talked to buyers and partners, discussing cooperation opportunities", said Ruzanna Vardanyan, RUZANĒ .

This trade show is notable by enforcing direct cooperation and communication of designers and buyers and it proved to be efficient for Armenian designers as well.
Particularly, Ruzane, Zgest and Kivera Naynomis brands got direct orders and prepayments from buyers. LOOM Weaving was selected to present their collections at CPM for 2 seasons in a row within Designers Pool.