Alenkie in London fashion Week

On 17 February, Nana Metanjian – winner of the Fashion Scout Armenia competition – represented Armenia at London Fashion Week for the first time with the support of British Council Armenia and in collaboration with the Fashion and Design Chamber of Armenia and Fashion Scout. At the event, Nana showcased her sustainable fashion brand ALENKIE – a great example of beauty and of the potential to create a truly sustainable brand, based on working with upcycled vintage goods and 100% organic fabrics and recycled materials. The incredible ALENKIE brand wowed the judges at Armenia Fashion Week ‘23 with Nana’s commitment to making a meaningful impact and making a difference through fashion and design choices. ALENKIE strongly believes that every one of us has a BIG role to play in changing the world and living more conscientiously and sustainably, not only as designers and creators, but also as consumers whose buying power and choices can make a big difference. More photos from London Fashion Week: https://bit.ly/49l7kgZ