The first part of the training was on How to start a business in fashion ? How about Armenian taxes and business legislation? What are the first steps in establishing business etc? All these and many more business specific and practical questions were covered during training.
The second part of the training was about public relations, Armenian market is quite specific - it is very small, but highly diverse in terms of people's taste - from conservative to ultra innovative. On one hand, it's easy to define target audience, on the other hand, competition for their loyalty is very high. Hence poor communication is the main mistake made by both industry as a whole and individual designers, there's no strategy, no action plans, no throughout work with target audience. This practical training on PR, including such topics as importance of successful brand communication and impressive PR campaign, etc, to set standards for newcomers, was very interesting topic to cover.
